Worth Watching: SXSW 2012 Edition

As has become tradition, the Public Radio world again trekked to Austin for SXSW. While most stations are trying to take it up a notch from boondoggle, many have a long way to go. Still, there were strong moments…

Sharon Van Etten and WFUV's Rita Houston at SXSW, courtesy WFUV.org

There were some great strides in the reporting from SXSW this year, a festival so cool that the name has been shortened to just SX.

Gone are the days of the complete boondoggle that left listeners back home wondering why they were footing the bill for sending station employees to a party in Texas. But there is still a ways to go.

There was more reporting this year, but too little journalism.

Station management needs to realize that, without actual coaching and some journalism training, they’re very likely to get the kind of disconnected-from-the-audience, stream-of-consciousness, inside-baseball talk-a-thons we’ve become used to from music announcers given free reign to describe the party that is SX — the kind of reporting that WXPN discovered was actually driving down ratings during their coverage of the event a few years back.

Before sending the troops out next year, a good day-long session covering J-school 101 and a discussion of deliverables would go a long way.

KCRW's Jason Bentley working SX. Courtesy KCRW.org.

But let’s stop there, because this article is called Worth Watching. Improved station websites offer big opportunities for content of all stripes, and many are starting to exploit those opportunities. Here are some of the winning moments…

KCRW smartly tossed up an off-the-shelf Tumblr page (read: Free!) to showcase its work, which consisted primarily of photos, picks, and previews via Soundcloud. But KCRW’s Avishay Artsy created one of the best pieces of music journalism we found — a well -produced radio piece covering Bruce Springsteen’s keynote.

WFUV had a strong performance this year, with some excellent video of JD McPherson and Alabama Shakes among others. And Rita Houston got her interview on and gets a lot out of Brendan Benson in a piece that works on-air and online as a two-camera shoot…

And here’s a clip from Alabama Shakes that really gives one a feel for the event — not slick — but a street party…

But the winners of the music journalism crown are the folks at hometown KUT. Music journalism is a discipline there, and it shows. Five full pages of videos and reports from their stage at the Four Seasons — a controlled environment that lent itself to strong, but basic shoots and good sound. Clips include James Mercer, Trampled by Turtles, Sons of Fathers, Justin Townes Earle, and many more.

Check out the Punch Brothers…

Lastly, in case you hadn’t yet thought that SXSW had jumped the shark, some douche thought that an Angry Birds flash mob dance was a good idea. Oy…