Broken Bells and Devo Turn To Focus Groups For Key Decision Making

While Devo, Inc. has determined to focus group everything from songs to the colors of their energy domes, Broken Bells is using focus groups to find out what kids today want…

Last week we wrote about Devo, Inc.’s use of time tested research methodology to assist them in bringing new product to the market (here). This week Broken Bells, the group made up of The Shins’ James Mercer and Danger Mouse, use a similar tactic.

Watch Broken Bells work to find out what kids want:

And here’s the first set of results from Devo’s Color Study Focus Group from Los Angeles:

If you haven’t taken the color study (in which green is becoming a lead candidate), do so here.