All Entries in the "Things We Like" Category
Marketing Do’s and Don’ts
Old Spice manages to DOUBLE sales with a great TV and viral campaign. Discovery manages to keep Shark Week afloat. And Jamba Juice manages to blow it by being too clever…
What Spaghetti Sauce Has To Do With Pandora and Music Radio
An old speech from Malcolm Gladwell goes a long way toward explaining why Pandora is growing and music radio is not…
OK Go, Pandora, and NPR Music Take Home Webby Awards
For 14 years the Webby Awards have celebrated the best of the web — contributions to society, innovation, design, and sometimes just plain fun. Take a look at some winners, then weep over how much your site fails…
Apple Teaches a Lesson in How to Sell Benefits, Not Features
Apple has introduced the smokin’ new iPhone 4, and in the demo video, they do a great job of walking the line between selling benefits to the average Joe, and highlighting the features to the average nerd…
When It Comes to Music Video, Nothing Beats a Great Idea
Japanese pop group Sour continue to decorate the trophy case as more awards come in for their 2009 video for “Hibi No Neiro” — shot entirely on webcams…
Devo’s Shenanigans Continue With Their Online Song Study
Whether you love their music or not, Devo’s near complete send-up of the music industry (emphasis on industry) is making for great comedy, and, well, a great case study…
Coldplay Debuts New Perfume — Angst by Coldplay
OK not really. Coldplay pranked their fans on April Fool’s Day by announcing the release of new scent….
Television Launches ATSC Mobile DTV — ANOTHER Free Digital Initiative
Television stations want their audience back. Instead of whining, they’re getting aggressive — launching ATSC Mobile DTV — a second FREE, over-the-air, digital service…
Meet the Pilgrims! Remembering the Original British Invasion
This weekend we pay tribute to the original British Invasion, when a band of English minimalists landed on American shores and took the continent by storm…
U2: Review
Tickets: $230, Babysitter: $80, Dinner: $42, Parking: $25, T-shirt: $40, George Washington Bridge Toll: $8. Hangin’ with The U2s: Priceless
