Can Columbia’s hot streak with up-and-coming singer-songwriters continue with a 17 year-old kid from England with a song critical of big soccer? Check out Declan McKenna…
Columbia Records has had more hits than misses in recent years when developing young singer-songwriters. Adele, Hozier, George Ezra, and Leon Bridges immediately come to mind.
And if they can turn songs that Adele wrote when she was 19 into hits, why not take a shot on a 17 year-old kid named Declan McKenna?
Columbia won a feeding frenzy of more than three dozen labels that tried to sign McKenna after he won the Glastonbury Festival’s Emerging Talent Competition last year.
The action surrounds a song called Brazil, which he wrote criticizing FIFA for awarding soccer’s World Cup to Brazil. Those who follow FIFA shenanigans know that beyond the corruption, winning the hosting rights to the World Cup often ends up being a financial mistake — especially for a developing country.
Brazil caught the ears of the team behind Sirius/XM’s Alt Nation, and the airplay has now spread to Music Choice and a host of call letters from Alternative and Triple A Radio — including KCMP/Minneapolis-St. Paul, WWCD/Columbus, CIDR/Detroit, KINK/Portland, KBZT/San Diego, and many, many more.
Check the video for Brazil…