Weekly Listening to Online Radio Continues its Steady Climb

More than half the population now listens to online radio at least once per week, continuing a methodical climb across all demos…

Edison TritonBy Paul Marszalek
TheTop22.com

The number of Americans who listen to online radio on a weekly basis has now reached 53%, led by a spike among 12-24 year-olds. Further, the average time spent listening to online radio jumped by more than two hours year-over year.

This, according to The Infinite Dial 2017, an annual market scan from Edison Research and Triton Digital.

For purposes of these stats, online radio is defined as online simulcasts of AM/FM radio stations and/or online-only streaming services. There are implications for radio not only from the standpoint of erosion at the hands of streamers, but the difficulty in obtaining PPM data for online radio listeners using headphones.

Selected Slides (click on image for a larger view):

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140 million people now listen to online radio weekly.

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Weekly online listening jumped 10 points among 18-24s and 8 points among older demos.

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And people who listen to online radio appear to really like it — TSL jumped more than two hours per week since last year.

The Infinite Dial has been in the field since 1998, and its long run has tracked audience behavioral changes regarding the use of radio, streaming, podcasting, and the adoption of new technologies and services.

Filed Under: Actual NewsFeaturedLinkageNewsRadio and Records

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