All Entries Tagged With: "Radio"
New Strata Data Supports Idea That Radio’s Pain Is Not Recession Related
A survey of nearly 1000 ad agencies shows that commercial radio continues to fall below the radar – and shows no sign of pulling up…
Death of WYSP Proves Our Point: Commercial Radio is Getting it Wrong
When CBS pulled the plug on WYSP after 40 years, they helped prove our point that most commercial radio programmers are getting it very wrong when it comes to programming tactics…
Invest In Your Business During a Recession: Big Divendeds to Come
Apple reportedly sold one million iPad 2 units in the first weekend of release. This, on top of the 15 million units of the original version. While most companies hid during the recession, others set themselves up to dominate…
Linkage: Pew Says Traditional Media Has Legs– It’s the Content, Stupid
If a real estate agent’s mantra is “location, location, location,” then the media mantra must be “content, content, content.” More evidence that traditional media isn’t dead, it’s just a little tired…
Looking For a Long-Term Relationship: The Case for a Performance Royalty
Does radio benefit from a healthy music industry? If so, then maybe, just maybe, a performance royalty would be a wise investment…
Is Radio’s Losing Streak About to End?
Forecasters are forecasting that after three years of consecutive declines, radio is about to post its first quarterly gains. The question is, will it be enough?
